Project: Aston University Mens & Womens Football

With the more recent introduction of Aston's womens football team the 'Aston Sharks', it was time for a rebrand to form a cohesive relationship with the mens team, the 'Aston Stags'. The new crests took inspiration from Aston University's famous triangular campus. The colour palette also used university colours so both clubs fit seamlessly under one umbrella and the kit pattern takes influence from the Bullring, a famous Birmingham landmark.